PORTRAITS October 31, 2017






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Brioche is sisters Olimpia and Camilla and their simple idea of creating jewels to wear gently.

The design and shapes are inspired by the swinging seasons and by all things natural. And on this wave of softness, they decorated their garden in the heart of Bassano del Grappa (Italy) as a pop-up store for their crafts and to tell the story behind them.


And as all things simple, this is a short story of two spontaneous creative minds dedicating those spare afternoons to hikes in the woods, baking apple cakes and getting inspired by all small details reflected in their handmade goods.


And as all things simple, words aren’t the right way to paint them.

So here are some photos taken on that autumn afternoon.

♦ peek the autumn collection ♦








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PORTRAITS August 31, 2017

Meet Jonathan,


21-year old skater from somewhere near Gent,

whistling Growlers songs while skating his ass off around the streets of Europe and doing tricks I don’t know how to pronounce.

Also, he forced me to start our interview saying ‘hey guys what’s up ?’ and it felt very lame.

He swinged by Amsterdam for a Martini,

a catch-up on life and to try the apple pie they sell down the road that’s been my topic of the month with everyone for the past five months.

I truly like that apple pie.

So what do you want to talk about today ?

‘Interviews aren’t really my thing.’

So you’re a skater ? Why not a blader ?

‘That’s a good question. Blading is super cool, all those tricks. That’s how you get the chicks.’

When and why did you start skating ? Any broken bones or bad scars so far ?

‘In 2007. Is this video thing working for real or you’re joking ? Damn it’s rolling. Well, I got a playstation and my grandma bought me the Tony Hawk game, you could unlock bonus videos promoting the brand shorties, it was pretty big back then.

As a kid I wanted to try and flip the board in real life, slide down the handrail.

I’ve been quite lucky. I like jumping staircases but I haven’t broken anything.

The main thing was losing some skin during this one tour, I messed up my chin but scars play as a good icebreaker.’

And how’s it going now ? Do you want to become a professional skater ?

‘That’d be sick. It’s nice to earn money doing things you like. Iight now I’m doing my best to get better at it, skating everyday. Though I always forget to stretch.

Competition out there is tough, you have all these kids doing crazy tricks and all sorts of jumps just like that, making it look so natural.

Training plays a big part but you need to be lucky too, being at the right place at the right time, be seen by the right people and not acting too arrogant or too shy.

People don’t want to invest in someone who goes around and acts like a prick but you also have to get out there, take those headphones off and talk to who’s around, skate together. You never know.’

Do you want some peanuts ?

‘I’ll have some peanuts. Is there more Martini and juice ?

California is pretty big for the skating scene, are you planning some trips there ?

‘I’d love to, but it’s expensive. That’d be (he whistled and i’m not sure how to write the sound of a whistle). I think these vans shoes are a bit too hipster so I only wear them in Amsterdam.’

Any advice for young skaters out there ?

‘I’m not good with advice. Don’t drink too much. Stay focused.’

The interview ended with us stealing quotes from Ali-G and other irrelevant details that made it a hell lot of fun of an interview.

Like me taking half an hour to learn how to say kickflip backside lipslide or serving peanuts, martini and juice for dinner.

Keep it real kids.



All photos were shot by talented @joselitoverschaeve

good at taking pics, awful at choosing horror movies.



You can have the best apple pie in the whole world at

Winkel43 – Noordermarkt 43, 1015, Amsterdam


Stay tuned for recipes of food i don’t cook and tips on how to have a diet made of Thai food and vinos but keeping it so casual that people think you’ve got your stuff together.



PORTRAITS August 8, 2017

Meet Enrikas,

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21-year-old kickass founder at Tryon who decided to turn a notebook filled with doodles into a startup.

And he’s going at it full speed.

I met him in a marketing class, one of those lessons filled with theories and big words to define the tiny things people don’t pay attention to.


And here’s a catchup we had,

just two friends talking about building alternative routines,

shaping ideas, good times,

bad times and the fun in-between.

So, what does it feel like to start a startup ?

Eric Ries gave this definition and i’ll use that.

“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.”

Pretty straightforward, isn’t it? Well, trust me, it’s not at all.

Some fifteen years ago, the biggest competitive threat to your business was down the road, but today you are competing with everyone across the globe – a large tech company, a group of university students in the U.S. or a teenager in Russia.

Not to mention technology improvements requiring you to stay up-to-date with all relevant information in your market. Startups come in different sizes and can be anywhere in their life cycle between 0 and 100.

How do you realize you’re ready to gamble at this game ?

Everything starts with an idea.

Usually it starts with a strong personal experience with a problem that needs to be solved but can also be influenced by business motives. The important question to ask before you submerge yourself into the startup world is

Do you have a burning desire to solve this problem ?

In other words, is the solution you came up with something you’d do for free ? Or are you in for a quick reward ?

If your answer is the second option – turn back and consider something else, you won’t last long out there. If not, you’re ready to take on the challenge.

What if I want to kickstart a startup today ?

One of the first honest lessons learnt when I started is that nothing teaches you more than launching your own business.

Over the first three months of my startup, I taught myself how to code front-end to bootstrap our first prototype.You’ll have to deal with a lot of different  tasks, which will feed your skills arsenal.

What if I can’t stick to a monogamous business idea ?

During this honeymoon phase, a bunch of new ideas come to your head, day and night.

Make sure you don’t miss them. Start a notebook and let your inner Picasso do what he has to do through sketches, graphs, any outputs.

Just don’t overcrowd your product/service with something nobody will use.

Instagram (called burbn at the time) started out with loads of features just to find out that they only need one.

Think of your business as a flower – the concept you start with might change a dozen times over time.

And that’s fine.

What if someone steals your idea ?

That’s one of the first questions I used to hear all the time after explaining my project.

Don’t be afraid of asking for another perspective. People don’t have your same drive or skills to copy it and big companies already have suggestions waiting in line.

How do you deal with the flow of new faces and opinions of people you meet along the way ?

Remember standing in front of your father asking for money to get candies ?

Well if you want to grow your business, you need an investment and speaking to people is pretty much the same, but in hardcore mode.

Not much empathy will be involved, so refine your pitch to perfection.

Regardless what your startup does, there will be people involved.

Whether it’s suppliers, users, programmers, investors – all of them are different and communication is key.

Learn how to deal with them.

What if you’re not much of an organized human being ?

You’ll have to learn some basic planning.

It’s important to set measured goals and a strategy on how you will achieve them. But don’t waste too much time in front of a white board.

Go get your hands dirty.

But before that, try and answer this:

  • is your product/service needed ?
  • what market are you entering and who’s your competition ?
  • how much funding do you need to kickstart ?
  • how will you monetize ?

Any cool word I can learn and recycle to sound like I’ve got my life together while sipping wine ?

Minimum Viable Product.

Cherish your m.v.p. like your first child.

It’s what you should be aiming for when you start your business, how you will test your assumption, if your idea is something people need and see it in action. A prototype like this can come in any shape depending in the size of the project and industry.

Godspeed if you’re brave enough to start your journey.

I promise you won’t regret it.



founder @tryon


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